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Adobe Certified Associate in Video Communication Using Premiere Pro CS 6/CC

Topics : Identifying Design Elements When Preparing Video : Identify general principles for video shooting.

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One area where Premiere Pro is significantly superior to most other editing applications is audio.

These tutorials were all made using Adobe Premiere Pro CS5.5 although most of the details outlined are true for all versions of Premiere Pro. These sections are included in the latest version of our Adobe Premiere Pro tutorial.

The Princile od Design Elements are:-

• Balance:  Balance suggests the arrangement of things in an image should not be evenly distributed. This is not to say that everything should be centered, and that placing something in the top right means you should mirror it with something similar in the top left. That’s how a nondesigner lays out a composition. Experienced artists learn to properly balance all of the elements—including space—in their compositions.                                                                                                                                                                                                    Balance comes in many forms: symmetrical, asymmetrical, or radial.
      Symmetrical: Symmetrical balance is what most students latch on to at first. It occurs when you can divide an image along its middle and the left side of the image is a mirror image of its right (or the top reflects the bottom). Using a seesaw analogy, a symmetrical balance would have two equally sized people equally distant from the fulcrum. This is the easiest balance to execute, but it conveys a very intentional, formal, and mechanical feeling.
       Asymmetrical: Asymmetrical balance  achieves balance with different elements on each side (or the top and bottom) of an image. Imagine an adult on a seesaw with a child. They can balance, but only if the adult is closer to the fulcrum and the child is farther away. To achieve asymmetrical balance, you need to use space to counterbalance the different weights on each side.
       Radial: Radial balance  is a circular type of balance that radiates from the center instead of the middle of a design. Many artists get the feeling that they’re viewing a radially balanced image from above. This kind of balance is almost always circular. An excellent example of radial balance is a kaleidoscopic image, which can feel balanced and unified but also typically feels more static than the other types of balance.                                                                                                                                   
• Alignment:
• Unity: Unity generally communicates calm, peaceful, or cool feelings in your art. The principle of unity (also called harmony) requires that the things that go together .design should feel like a family.
• Emphasis: describes the focal point to which the eye is naturally and initially drawn in a design. Some art has a focus that’s obvious. Most marketing and advertising is that way. Other art invites you to step in and explore. It might encourage an exploration of color or texture, but it has no specific point other than the color or texture.
• Contrast: Contrast generally creates visual interest and a focal point in a composition. If you think about it, a blank canvas is a canvas with no contrast. As soon as you begin to alter the surface and create contrast, you also start to create a focus. The principle of contrast can be defined as a difference in the qualities of the elements in an image. To use contrast is to create something different from the surrounding pieces of the composition.                                      
• Proportion: Proportion describes the relative sizes and scale of things. You can manipulate proportion and scale to create emphasis. Things that are larger than they should be appear stronger, more important, or more powerful.
• Pattern: The two principles of repetition and pattern—along with movement and rhythm—seem to be the most confusing and difficult to grasp. As a matter of fact, some artists and writers more readily connect pattern and repetition with rhythm than with movement.
• Movement: Movement refers to the visual movement in an image. Depending on the context, it can refer to the movement the eye naturally follows across an image as it moves from focal point to focal point, or the perceived movement or flow of the elements in the image.